Paddy Power Bookmaker Ad Banned
20th December, 2007
The London Underground has banned a new advert produced by Paddy Power because it features a man who looks like he is breastfeeding a baby.
The poster ad is one of three that is promoting the company’s online bingo site, now banned by LU operator Transport for London’s compliance committee.
A spokesman for Paddy Power said that the poster, which uses the strapline "Where have all the women gone?", was banned on the grounds that it had the "potential to offend public decency".
"We are completely astonished by the reaction of the London Underground to our advert," said the spokesman. "Fun is central to the Paddy Power brand and we strive to communicate this in all of our advertising."
