Hearts Announces Major Two-Year Sponsorship Deal with Gala Coral
21st September, 2007
Gala Coral have published the following press release:
Heart of Midlothian Football Club (Hearts) today announced a major two-year sponsorship agreement with Coral to become Official Online Gaming Partner with the Edinburgh-based club.
Coral will provide a range of online gaming services including betting, poker, casino and bingo games.
Ali Russell, Hearts commercial director said: “We’re absolutely delighted to be working in this new online partnership with Coral.
“Coral are a well recognised and highly respected gaming brand in the UK and this agreement sees us continue to fulfil our ‘less is more’ strategy of sector sponsorship.
“We have already begun working proactively with Coral on a range of different projects which are innovative and exciting.
“As we continue to build the business side of Hearts we will continue to aggressively seek to build new partnerships with category sponsors.”
Richard Jaques of Coral.co.uk added: “Coral understands the excitement of Scottish football and the interest around Hearts, who have established themselves as a real threat to the Old Firm in recent years.
“We aim to provide their supporters with a range of betting opportunities to complement their passion for football.”
As part of Coral’s commitment to social responsibility the gaming giant has agreed to make a £1 donation to the Heart of Midlothian Education and Community Trust with every new Hearts account that is opened.
In addition a former Hearts player will be invited to make a weekly ‘Charity Bet’ of which winnings will also go to the Hearts Education and Community Trust.
Hearts supporters can access the official Hearts and Coral gaming site by visiting www.coral.co.uk/hearts.
