Betfair are the new sponsors of Manchester United
17th August, 2009
Manchester United’s official betting partner Betfred will no longer be able to use the clubs logo in advertising campaigns or promote their betting odds at the stadium without paying advertising rates just like everyone else.
Betfair has just signed a deal to replace rivals Betfred to sponsor Man Utd this season. The sponsorship enables Betfair to use the Man Utd logo in all its current marketing activity and it also gives them priority to board signage’s at Old Trafford Stadium.
Betfair has concentrated heavily on cricket and horse racing and now has associations with England and Wales cricket board, but back in 2003 was associated with Fulham FC. This is another chance for the bookies to dominate the football betting market, online and offline.
By Gina
